Where brands take center stage
Where the world’s greatest cities are the stage and your brand gets its moment in the spotlight.
Premium out of home in the world’s most influential cities
Spotlight City is a full-stack out-of-home media development practice.
We identify, develop, and operate high-impact urban media opportunities in partnership with landlords, cities, and brands. Our work spans site identification, landlord agreements, planning and municipal navigation, media sales, and live operational delivery.
We specialise in premium, often temporary, opportunities in complex urban environments - projects that sit outside the operating model of large media owners, but demand at least as much rigour, governance, and commercial discipline.
Property-led thinking
Spotlight City operates at the intersection of property, planning, and brand visibility.
Site-specific by design
We focus on premium, often temporary opportunities shaped by location, architecture, and context.
Beyond the media owner model
Our projects are developed outside traditional media structures.
Outdoor advertising is more than a placement, It is a moment of brand experience.
Spotlight City selects sites based on sightlines, retail context, traffic flows and the visual quality.
We work only with property owners and districts that match a premium standard of visibility and reliability.
Chengdu
Financial district visibility
Dubai
A singular landmark used selectively for global brand moments and institutional communications
Paris
Large-scale façade intervention at a key urban intersection
Beijing
Façade installation 798 Art District
Leadership
Tom Dewitte is Chief Executive Officer of Spotlight City. He brings over 15 years of experience in premium out-of-home media, working directly with global brands and agencies across Europe, Asia, the Middle East, and the United States.
Tom has led landmark campaigns in cities including London, Paris, Shanghai, Beijing, and Tokyo, and works closely with luxury, fashion, technology, and cultural brands to deliver high-impact urban visibility.
Patrick Slevin is Chief Operating Officer of Spotlight City. He leads site development, planning strategy, and operational delivery, with extensive experience navigating complex municipal environments across the UK and Ireland. Patrick has delivered projects for major landlords and global brands, combining planning rigour with commercial execution.
Vincent Slevin is Chairman of Spotlight City. He supports the company’s strategic direction, governance, and long-term development, bringing experience across design-led entrepreneurship and complex stakeholder environments.
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